Matcha, Brunch, and Day Parties: Inside Europe’s New Café Obsession

Photo cred: Pinterest

Let’s get one thing straight—matcha isn’t just a “healthy drink” anymore. It’s a vibe. It’s that unmistakable green swirl in your almond milk latte, that aesthetically perfect cup showing up in every other Instagram Reel, and most of all, it’s a symbol of a generational shift happening across cafés, brunch spots, and ice cream bars across Europe.

Why Gen Z Is Ditching the Nightlife for Day Parties and Matcha

Something’s changed. The new wave of socializing is all about late-morning linkups, boozy brunches, and DJ sets that start before sundown. Day parties are having a serious moment—and it’s not just because you can actually remember what happened the next morning.

Gen Z is choosing sunlight over strobe lights. Wellness over hangovers. And yes—matcha over espresso shots.

There’s a new ritual forming: it starts with a killer brunch, a glass of natural wine or an iced matcha, a few reels for the feed, and maybe even a pop-up tattoo artist or a curated vintage rack on the side. These aren’t just cafés—they’re lifestyle hubs. Places where community, coolness, and caffeine collide.

Photo cred: Pinterest

What Kind of Places Are Serving Matcha Now?

Forget the old-school coffee bars. Matcha has officially entered the chat—and it’s showing up in all the right spots:

• Specialty coffee shops with baristas who know their ceremonial grade from their culinary.

• Brunch bars with aesthetic everything—from the terrazzo tables to the matcha pancakes.

• Ice cream and gelato shops serving matcha soft serve that’s as photogenic as it is delicious.

• Cake and dessert bars where green tea cheesecake is stealing the show.

• Even high-end cocktail bars are infusing matcha into spritzes and signatures. It’s that versatile.
  

Matcha in Zagreb: These Spots Get It

Zagreb is fast becoming a matcha-friendly city, and it’s not by accident. The younger crowd is demanding better ingredients, better vibes, and better drinks—and the city is responding. Here are a few local heroes doing it right:

• Fetiš Bistro & Deli
  Cozy, playful, and always fresh—Fetiš is where locals go for brunch and that matcha moment.

• Ziggy’s Street Coffee
  Quick, cool, and convenient—Ziggy’s is for the matcha lovers on the move.

• Melt Gelato & Brunch Bar
  A brunch bar that also does artisanal gelato? That also serves a killer iced matcha? Say less.

• Meet Mia Brunch & Cake Bar
  You know it’s going to be good when dessert and aesthetics go hand in hand. Matcha cakes, matcha lattes, matcha everything? Yes please.

• Magnolia Slastice
  Known for classic desserts with a twist, their seasonal matcha specials are the kind of surprise you want to walk into on a Sunday afternoon.

They all proudly serve none other than your’s truly - SAMO Matcha. :)

SAMO Matcha Instagram

Why Matcha Is the Moment

Gen Z isn’t just drinking matcha because it looks good. Though—yes—it does look amazing. The deeper reason? It fits the new way of living:

• Health-conscious but not boring. Clean energy without the crash.

• Culturally connected. With roots in Japanese rituals and modern reinventions, it’s a global-local crossover Gen Z thrives on.

• Insta-worthy. Let’s be honest—if your drink doesn’t match your aesthetic, are you even brunching?
  
  

The Bottom Line

Matcha isn’t a trend—it’s the new standard. As cafés across Europe adapt to the new rhythm of brunch culture, wellness lifestyle, and social media savviness, matcha is leading the way.

So whether you're hopping between brunch bars or curating your feed with perfectly poured green lattes, know this: you're part of the matcha generation.