Here’s a quick guide to help you decide which tea suits your taste and lifestyle best, or to simply confirm why to drink both!

Hōjicha, a beautifully roasted Japanese green tea with a flavor profile unlike anything you’ve tried before.

Gen Z is trading nightclubs for day parties — and matcha is leading the way.

Not all matcha is created equal—learn how to spot the real, high-quality Japanese matcha.

Discover how we produce organic matcha using traditional, sustainable Japanese methods for a rich, pure experience.

Explore the key differences between matcha and coffee

An exquisite blend of organic forms and matcha essence

Sushi, gyoza, matcha lemonades, sake, and more.

Which one is your favorite?