What is Hōjicha? The roasted green tea you’ll fall in love with
As a brand that has been dedicated to sharing the vibrant, healthful world of matcha, we at SAMO Matcha are always exploring new ways to bring you unique tea experiences. That’s why we’re excited to introduce you to Hōjicha, a beautifully roasted Japanese green tea with a flavor profile unlike anything you’ve tried before.
Meet Hōjicha: A Roasted Japanese Classic
Originally coming from Kyoto in the 1920s, Hōjicha was developed as a clever way to make use of leftover tea leaves and stems. The name Hojicha literally means roasted tea.
Through a slow roasting process over charcoal, the tea leaves gradually change from their fresh green color to a warm, reddish-brown shade. This roasting imparts rich, toasty, and nutty aromas, resulting in a comforting and smooth flavor that perfectly complements our dedication to premium Japanese teas.
A Flavor Contrast to Matcha
For those familiar with our matcha offerings, Hōjicha offers a delightful contrast. Instead of the herbal notes of green tea, you’ll discover warm, smokey, and subtly sweet tones. Think caramelized nuts and roasted chestnuts.
Its smoothness and low caffeine content make it an ideal choice for relaxing afternoons or a soothing evening brew, perfect for winding down without the jitters.
Our Hōjicha from Mori in the Shizuoka region is versatile. Enjoy it hot or iced, as a simple brew or a delicious latte. Its unique aroma and flavor also inspire culinary uses, from desserts to breakfast bowls, offering fresh ways to enjoy this ancient tea.
Your Next Cozy Tea Favourite
We believe that Hōjicha will become a cozy favorite for our loyal matcha fans and newcomers alike. It’s an authentic, low-caffeine alternative that enriches any tea collection and invites you to expand your Japanese tea journey.
Ready to explore a new side of Japan’s tea tradition? Discover the warm, roasted goodness of Hōjicha, your new favorite chill-out tea perfect for autumn and winter days ahead.
Ready to try it? Our Hōjicha comes in both 50g and 250g packaging options.
